Multiple finishes — matte + satin/shimmer (and sometimes metallic): The palette includes a mix of matte shades for base/contour and satin or shimmering/metallic shades for lid‑pop or highlight.

Wide shade range: Offers a variety of colors — from more neutral, everyday tones to richer or more vibrant ones. This gives flexibility: natural daytime looks or more dramatic evening/party looks.

High pigmentation and good color payoff: The shadows are “intense, vibrant” — meaning a little bit of product gives noticeable color.

Easy to blend / smooth texture: The formula is designed to apply evenly and blend well on eyelids — which helps create smooth transitions, smokey eyes, or layered looks.

Versatile for many makeup styles: Thanks to the mix of mattes, satins and shimmers, the palette can serve for subtle natural looks, soft glam, smoky eyes, or more bold and creative color work.